The Church and Starbucks, Part 2

Before I get started, I met with one of our adult sponsors who is going to be my small group leader tonight during a parent event. This is his first “solo” lesson, and he is going to do awesome…I’m excited to hear how God is going to use him. Guess where we met…?

Back to the “What if Starbucks Marketed Like the Church” video.

From “Marketing is more than you realize” post:

“When we put up our shingle as a firm, churches were struck by the concept of a “church” marketing firm and routinely asked us, “Oh so you can design my mailer?” We could and we were gracious to do so, but to many churches–the small area of marketing that we call “advertising” or “promotions”, was what they thought marketing was all about.

What is marketing all about? Webster’s says that marketing is “an aggregate (sum) of functions involved in moving goods from producer to consumer.” So how does that apply to the church? The sum of everything your church does to connect Christ with your members and the outside world is marketing. Many might wonder why the video is about marketing. It’s because marketing (connecting Christ with people) is in your parking lot. It’s on the outside of your building. It’s in the way you greet me. It’s in your members. It’s in your message. It’s in everything we do that forms the perception of who we are and what we value to the world we are called to reach…Most churches are not successful at marketing because they don’t quite understand the fact that it encompasses every aspect of church life. They often make the mistake of assuming that marketing is about having the coolest website, but it’s so much more than that. Reality: every single church out there is currently marketing whether they know it or not—there are just some doing a great job, and some doing a not-so-great job.”

Going back to yesterdays post for a moment..are we confident in the result? I mean, the ETERNAL result. Maybe because we are just as prone to sin, to divorce, greed, sloth, gluttony as the next guy, we have seen any real result in our own live to justify bringing someone here. Not that we are going out and saying, “Come to Jesus, and you can be just as miserable as we are!”. The fact is, we don’t have to say it. People can simply look at our marketing. One more quote:

“The truth is, God is not as interested in promotion (mailers and the like) as He is in preparation. He is more concerned that you have created an environment to connect with and retain those who visit your church than He is with how you compelled them in—He wants you to create an environment that a non-believing visitor would actually want to stay in.”

This is something Starbucks does very well. They create an environment to connect with. Recently, our local Starbucks has allowed its baristas to hang their art on the walls, photographs, paintings, drawings…all there. Some of them even deal with “Christian” subject matter. Near one of the photos I looked at today, of a cross in Spain, the photographer talked about how the photo showed the majesty of God. Additionally, having been going to the same one for a few months now, I’m starting to see a lot of similar faces. I also see a lot of little groups, 2-4 people, meeting to just hang out. I’ve seen other places, restaurants mostly, try to rush you out when they’re busy. This doesn’t happen at Starbucks. It’s a place to connect. No pressure. They’ve created an environment that their customers actually want to stay in. It’s legitimate for us in the church to ask if we have done the same.



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Filed under beyond relevance, richard reising, Starbucks, what if starbucks marketed like the church

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